Thing is, what EA does is, they make a game, then remove parts of it and have those removed parts available as DLC's. People who buy the game want to have the whole feel of the game, not pay twice for the same game. I understand if they have some idea later on, like a game mode or something sure they can make a DLC, but they have to make it worth the pay. Not 10 euros for 1 new game mode.

Link: http://www.youtube.com/watch?v=LT_OnqdAe2I&feature=player_detailpage#t=641s