it's a sign of "dominance"

that prong collar is disusting!

Nimael is right, generally recipes cannot be patented they could just been keep as industrial secret; however it is possible to file a copyright on the formula for the cocacola itself, in fact the original formula were patented, when it changed cocacola company decided to keep it as a trade secret ( http://zvulony.ca/2010/articles/intellectual-property-law/understanding-intellectual-property-law/)