Hear me out.

All those books that claim to teach you how to become a millionaire cost $20. So a book that claims to teach you how to make $100 million should cost $2000. So I take the $100 million cash and spend $2000 on the book, so if it's a sham (which would be the case because the meme is built on this fact) then I still made bank, and if not then I'll make another $100 million